Whisky visitor centres become top Scottish visitor attraction

Visitor numbers to Scotch whisky visitor centres throughout Scotland have again topped two million in 2022, signalling a recovery to pre-pandemic levels.

Figures from the Scotch Whisky Association (SWA) show that the visitor centres collectively have risen to become the top visitor attraction in Scotland, with footfall more than doubling (114%) compared to 2021.

Visitor spend per head at whisky visitor centres has risen by 8.65%, with more than £85m spent in total at sites across Scotland’s five whisky regions; up 90% since 2010.

Full story here: Whisky visitor centres become top Scottish visitor attraction – Business Insider